Queensland Author Jamie Callister is in raptures today after Melbourne firm ‘The Film Company’ bought the rights to make his book – ‘The Man Who Invented Vegemite’, into a movie. It’s the most exposure Vegemite has received since a sandwich was thrown at Julia Gillard.
Film Company exec Magnus Aktionpants is excited about the movies potential. “At first I thought it was a stupid idea, but then I started thinking about the merchandising opportunities. Vegemite popcorn, Choc Tops with Vegemite instead, Vegemite Jaffas, Burger Rings doused in Vegemite, the possibilities are endless. They all sound disgusting, but they’re endless!”
It is rumoured Aktionpants is taking some license with the screenplay. “I could make a heart-warming family film set in wartime Australia, but that already happened in ‘Australia’. I figure take the story and make it a bit more exciting, with chemical labs, strippers and gang warfare. Wait, Underbelly already did that too, didn’t they? Shit.” Aktionpants then revealed his now-withdrawn plan to have actors doing black-face with Vegemite.
While the hype surrounding the film is set to be huge, and while some are sure to love and praise it, much like the spread itself, most people are expected to not understand what the fuss is about.
Reported by David Piepers